Personal protection mainly consists of body guards and bouncers or protection against threats related to personal risks. Corporate officers, high profile owner or dignitaries, government officers, government job VIP's or signatories all need to come under surveillance of personal protection. The entertainment industry requires higher safety measures as they are surrounded by huge fan followings. Specialized VIP security guard services and companies are in high demand and are defined by their ability to protect celebrities and executives during times of unrest.